How CRM software can help close new sales and build customer relationships

While you probably have several goals for your company to foster growth, two of those goals are likely to bring in new business and build lasting relationships with those customers. We have good news! The right CRM software is a great resource for business owners looking to close new deals and foster long-term customer relationships. When you invest in CRM software, you automatically gain access to the right tools to help you close more deals automatically.

No matter what type of business you have, the most important concept to keep in mind when it comes to building those relationships is to keep the customer journey personal.

Although most of your internal sales processes are automated, making the customer feel special is essential. With Salesforce, the customer feels like part of the family from the initial touch point to the closing of the final deal. This connects data across different teams like marketing, sales, and customer service.

This makes current customers feel involved because they receive information frequently instead of a one-and-done sales process. For example, many loyal customers receive incentives to join rewards programs or apply for a company credit card to get a certain cashback percentage. They’ll also receive rewards on their birthday or other events, facilitating more loyalty to your brand.

Next, you want to make sure each customer has a personalized experience. With Experience Cloud, you can create personalized, user-friendly portals that allow your customers to access information, browse products, and engage with your brand seamlessly. This enhanced digital experience not only improves customer satisfaction but also increases the likelihood of conversion. Experience Cloud empowers you to create branded online communities where customers can connect with each other, share insights, and provide valuable feedback, turning your brand into a trusted community hub.

Continue solidifying the relationship with exceptional customer support. Through Service Cloud, your business can deliver on customer support by streamlining case management and providing a 360-degree view of each customer’s history and preferences. This not only helps you resolve customer issues faster but also enables your sales team to identify upsell and cross-sell opportunities, turning service interactions into revenue-generating moments. Service Cloud ensures that every customer interaction is a chance to strengthen your bottom line. It equips your team with the tools to proactively address customer needs, making your business not just a product or service provider but a partner in their success journey.

For business owners, leveraging Experience Cloud and Service Cloud on the Salesforce platform means more than just closing new sales; it’s about fostering lasting customer relationships. By harnessing these Salesforce features, you’ll not only boost sales but also build a loyal customer base that keeps coming back for more, ultimately ensuring long-term business growth.

At 17 Grapes, we help business owners install Salesforce most efficiently. We’ve helped thousands of companies grow their client base, and we can’t wait to help you. Visit our website to learn more about our services and get in contact with our team.