3 ways to better utilize Financial Services Cloud

Financial Services Cloud is a product by Salesforce designed to support financial companies dealing with wealth management, retail banking, commercial banking, insurance, and more. This product is a high-end CRM solution that allows its users to give customers more personalized and proactive services.

Financial Services Cloud differs from Sales Cloud because it provides all core Sales Cloud features but adds all-new custom features like fields and objects modeling financial accounts, assets, and liabilities. This is a huge advantage because you no longer have to spend time customizing your CRM system to fit your business; it’s mostly ready to go! Here’s how to best utilize Financial Services Cloud to yield the best results for your business:

1. Closely Monitor Outcomes

Financial Service Cloud includes a comprehensive dashboard that helps teams monitor CRM analytics and make adjustments when necessary. You can also directly view insights on client goals, satisfaction, leads, and referrals through the Client Segmentation App, which helps you view data more succinctly. From there, sales managers identify high-risk and high-potential clients to contact.

If you want to use the Client Segmentation App, you’ll monitor five items daily: activities, client goals, client list, 80/20, and financial accounts. Although the most critical data to measure may vary from client to client, be sure to regularly check in to see if your client’s goals are being met. The Client Segmentation App makes it easy to spot key trends and create new tasks to keep clients on track.

2. Support team training

Although using Financial Services Cloud may come quickly to some employees, some may need extra training during onboarding and significant software updates. There are a variety of online training resources and Youtube videos, but regular in-person training should be conducted with your team.

Not only will your team need to know the ins and outs of how the software works, but they’ll also need to know how to dissect how the software’s data, intelligence, and applications create the best experience possible for financial service customers.

3. Gather customer feedback

Although your team is likely doing a good job, there’s always room for feedback when managing client relationships. Salesforce offers feedback management that automatically collects feedback data and maps survey responses back to any Salesforce objective. You can also create personalized survey experiences by merging the case number or service rep’s name into the survey question.

If you need help implementing Salesforce correctly the first time, contact our team at 17 Grapes to help you grow your business. Visit our website or call 801-245-0500 to get a discovery meeting scheduled today.