3 tips for making the most out of CRM data

If you use an effective CRM software like Salesforce, chances are you have plenty of customer data but are unsure how to utilize it. CRM systems are spectacular at gathering customer information like email, birthdays and even buying preferences or sales patterns. If you use this data to your advantage, you’ll unlock huge opportunities for more upsells and new customer information.

Follow these tips to make the most out of your CRM data to encourage customer loyalty and repeat purchases.

1. Keep tabs on purchase history

About 60%-70% of purchases for your average business are repeat customers, while only 5%-20% are new customers, according to Business News Daily. Based on this data, your relationship with your current customer base is crucial to keeping your business profitable and growing long-term.

The best way to get a customer to purchase again is to create tailored messages that appeal directly to them, according to Tech Advisory. For example, if you notice that your customer purchased a specific item from your store, why not send them an email spotlighting related products or services? Or maybe even send them a birthday email with a special discount?

2. Gain referrals from repeat customers

When you have several touch points with your customers and take feedback through surveys, the more likely you are to generate quality referrals.

A few quick ideas to build a strong customer referral program include offering incentives for referrals like discounted products or free add-ons. Another idea is to create a giveaway that encourages users to provide new lead information. If you need a template to start your new customer referral program, try these templates from Hubspot.

3. Make customer analytics your best friend

CRM is a great way to gain insight into customer information. For example, you should be pushing your most popular products and add-ons at all times and notice if profitable products change based on the seasons and holidays (Black Friday, Easter, 4th of July, etc).

Your customer data is always your most valuable tool so be sure that all data is in a secure place and password protected.

If you need assistance implementing and getting to know your CRM sales software, be sure to get in contact with the team at 17 Grapes. These professionals are trusted advisors with years of CRM experience to help business owners increase sales and make informed decisions that favor their businesses. Click here or call 801-245-0500 to learn more.