Here’s why every small business owner needs a CRM system

Being a small business comes with a unique set of challenges, one of them being understanding how to interact with customers and turn them into repeat buyers. In a market with increased competition for several types of goods and services, you’ll need to make an effort to create authentic and long-term relationships with customers. Customers are more likely to spend 20% to 40% more when they engage with a company using CRM applications. These applications increase revenue by up to 29% by improving retention rates, according to Tech Radar.

There are hundreds of types of CRM systems out there ranging from Salesforce to Hubspot and Microsoft, but the key to the right software is ensuring it’s the right size for your business and helps your team manage customer accounts and track customer details. Check out more reasons why every small business needs a CRM system:

Continue to Gather Information About Your Ideal Customer

When you have a strong customer onboarding process and consistently give a smooth introduction to your products and services, it’s time to start thinking about gathering more information about your customer.

Try creating up-sales by offering additional incentives through email and SMS marketing. Once you see how sales are going, be sure to tweak your campaigns as needed. You’ll also want to gather more information about the customer experience by sending out regular surveys to gather feedback.

Utilize Advance Segmentation

Segmentation is essential for advanced business analytics because not all customers are the same and each customer has unique behavior. CRM systems give you the tools you need to segment your customers into different lists so you can create customized marketing campaigns for each specific segment.

“For example, a customer who signed up for your email list because of a free download is likely interested in different things than a customer who has repeatedly bought the same types of products from you. So CRM lets you sell to those different customers in the ways that make the most sense in each situation,” according to Small Biz Trends.

Top Tier Integration

Your small business CRM does not operate alone and often ties in with different payment platforms and software like WordPress and Google Drive. With the right integration strategy, your CRM system gathers even more accurate customer sales data to help you make the most informed marketing decisions.

Need help integrating Salesforce with your business? Visit the expert team at 17 Grapes.