3 reasons your business needs a mobile CRM strategy

Smartphones are present in 84% of households, and 78% of households own a desktop or laptop, according to recent data from census.gov. Because of this rapid increase in nationwide mobile usage, it’s essential for business owners to develop a strong mobile CRM strategy to connect with current and future customers.

Check out three reasons you should create a mobile CRM strategy for your business. Then let 17 Grapes be a part of your solution.

1. Increased revenue

Although a revenue jump is not guaranteed right off, it’s highly likely because 65% of businesses who adopt mobile CRM see a rise in sales targets, according to a recent study. It benefits employees because they can quickly gather specific customer information without having to waste time sorting through unnecessary files. They can use this extra time to connect with customers and nurture prospective relationships, resulting in more sales.

It’s also beneficial on the customer end because of increased convenience. Instead of being asked to fill out multiple fields for a product they’re interested in on a laptop, they can minimize the number of fields on a mobile device. Customers generally want to give the least information required, especially if it’s early in the sales process and they’re unsure of exactly what they want.

2. Better usability

85% of American consumers state they enjoy mobile apps over websites, according to data from Econconsultancy. 55% consider the apps to be more convenient, 48% said mobile apps are faster, and 40% said they are easier to browse.

If you want to better connect with your customer base, investing in a mobile app is essential. For a smooth transition, be sure to educate your team on how to access data coming in from the mobile app, respond to customers, and manage the day-to-day upkeep. Good luck!

3. Efficient use of time

Not only can a mobile CRM strategy help you better understand your target customer and gather new valuable insights on purchase behavior, referrals, and content consumption, but it allows you to do all of these things in a more efficient manner.

Keeping up with prospective clients, knowing at all times where customers are in the sales funnel, and being able to update contact information on the go — all of these components mean your sales team can make the most efficient use of their time no matter where they are. And they will appreciate the ability to have a comprehensive overview no matter where they are.

The solution: Salesforce mobile app

The new Salesforce mobile app is a powerful tool that allows users to access their CRM data on the go. The app enhances productivity by picking up where users left off, ensuring seamless workflows and faster decision-making. One of the key advantages of the app is its low-code functionality, allowing users to easily create custom mobile experiences without the need for coding. With access to dashboards, reports, meetings, tasks, notifications, and approvals, users have all their vital information at their fingertips. Whether it’s managing leads and opportunities, collaborating with coworkers, or closing deals faster, the Salesforce mobile app offers a comprehensive solution for mobile CRM needs.

If you have any questions about CRM systems or the Salesforce mobile app, be sure to reach out to the team at 17 Grapes by visiting our website or calling 801-245-0500.